Our Mission
Cupio exists to offer women a form of active, strategic, and empowered beauty – not to hide imperfections, but to amplify their power, courage, and desire to be visible and overwhelmingly successful.
Our Vision
We envision a world where female success is no longer concealed, but amplified, celebrated, and shining before the world. In Cupio's vision, a woman is not afraid to be beautiful, ambitious, and magnetic at the same time.
Values That Guide Us
- The courage to shine without apologies;
- The likable boldness of those who know their worth;
- The joy of conquering, not waiting;
- Consistency, not impulsivity;
- Beauty as an expression of freedom, not as a norm.
We are the Romanian brand with the most extensive portfolio of nail, makeup, and skincare products, and these principles are reflected in everything we do.
